2023
Signage, Poster, Merch
SeasonZ
Located in Shanghai Exhibition Centre, SeasonZ is a retail shop facing the public here for sight-seeing, exhibitions and events.
As the shop is located within the heart of a historical building, our branding takes on an sophisticated look that blends perfectly well with the 1950’s stone architecture.
Sector: Arts & Cultural, Hospitality
My Role: Art Direction, Brand Design
Client: Shanghai Exhibition Centre
︎Naming
︎ Branding
︎ Brand Identity
︎ Print Collateral
︎ Photography Art Direction
As the shop is located within the heart of a historical building, our branding takes on an sophisticated look that blends perfectly well with the 1950’s stone architecture.
Sector: Arts & Cultural, Hospitality
My Role: Art Direction, Brand Design
Client: Shanghai Exhibition Centre
︎Naming
︎ Branding
︎ Brand Identity
︎ Print Collateral
︎ Photography Art Direction
2021
Exhibition Design, Print
Beyond Borders
Pieter Huveneers: Beyond Borders pays tribute to the Australian Graphic Designer. His work continuously influenced generations of Australian designers. The exhibition successfully held at the Nigel Peck Centre in Woolmers Estate, 2023.
Sector: Arts & Cultural
My Role: Brand Identity, Illustration
Team: Joy H., Marleena T., Maomao W.
Mentor: Fayen d’Evie
︎Naming
︎ Brand Strategy
︎ Brand Identity
︎ Brandbook
︎ Illustration
︎ Print Collateral
︎ Digital Collateral
︎ Exhibition Design
︎ Website Design
Sector: Arts & Cultural
My Role: Brand Identity, Illustration
Team: Joy H., Marleena T., Maomao W.
Mentor: Fayen d’Evie
︎Naming
︎ Brand Strategy
︎ Brand Identity
︎ Brandbook
︎ Illustration
︎ Print Collateral
︎ Digital Collateral
︎ Exhibition Design
︎ Website Design
2023
Identity
Mustard Press
Mustard Press is an independent publishing house that focuses on Asian Art content sharing.
Sector: Arts & Cultural
My Role: Brand Identity, editorial
Client: RMIT Fine Art
︎ Naming
︎ Brand Strategy
︎ Brand Identity
︎ Print Collateral
︎ Digital Collateral
︎ Publication Design
︎ Website Design
Sector: Arts & Cultural
My Role: Brand Identity, editorial
Client: RMIT Fine Art
︎ Naming
︎ Brand Strategy
︎ Brand Identity
︎ Print Collateral
︎ Digital Collateral
︎ Publication Design
︎ Website Design
2020
Book design
Writings about the Invisibly Visible
Writings About the Invisibly Visible is a publication that includes essays and interviews done by MCD250. The essays selected are based on type projects that mainly use modern sans serif and embody the principles of modernism according to early Jan Tschichold's teachings.
Sector: Academic
Typeface: AUTHENTIC Sans, Big Caslon
Mentor: Ziga Testen
︎ Content Editing
︎ Publication Design
Sector: Academic
Typeface: AUTHENTIC Sans, Big Caslon
Mentor: Ziga Testen
︎ Content Editing
︎ Publication Design
2020
Illustration, Music
Stop Violence, Don’t Discriminate, Spread Love
Experimental typographic Social Poster design made as a response to witnessing massive negative collisions online during the covid-19 outbreak, trying to uplift the mood one poster at a time.
Category: Social
︎ Print Collateral
Category: Social
︎ Print Collateral